Qaluby InfoTimes
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Media monitoring that sees images, hears video, reads Arabic dialects and warns you early.

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A communications officer reading an alert on her phone (generated illustration)
Share of voice · last 30 days
Across four brands
Nouran38%
Competitor A27%
Competitor B21%
Competitor C14%
CriticalCASE-0412
Pricing story · 22 October

Escalated from an early warning: 1,544 items in one day, 39% of them negative.

Monitored item · news siteNegative

“Packaged food prices rise again, and Nouran Foods is among the companies that changed prices this week.” (translated)

Net sentiment+22%
Demo workspace · illustrative data · generated image

What we monitor

  • News sites
  • X
  • Facebook
  • Instagram
  • TikTok
  • YouTube
  • LinkedIn
  • Threads
  • Public Telegram channels
  • Reddit
  • Bluesky
  • Forums and blogs
  • Podcasts
  • Map and app store reviews

Not covered yet: print and broadcast. Coverage

Why Qalu

A monitor that sees, hears and understands

Most monitoring tools count words. Qalu reads text, images and video, and works out what your audience means.

  • We see and hear, not just read

    Qalu reads the text inside images and describes them, transcribes and summarizes video, then labels it all alongside every other item.

    Coverage

  • Arabic as your audience writes it

    Modern Standard Arabic and the Egyptian, Gulf, Levantine, Iraqi and Maghrebi dialects, plus English, with an Arabic translation of posts in any other language.

  • Sentiment from context, not keywords

    Tone toward your brand specifically. Sarcasm is caught by meaning, a reported claim is told apart from a direct accusation, and every label shows the phrases behind it.

  • Talk to your data like your comms lead

    Ask in plain language and get figures, a chart and a citation for every point.

  • Early warning, before the story grows

    A sudden spike, a negative turn, a post spreading fast or a crisis at a competitor. Alerts reach you in the app, by email and on your phone, and urgent ones escalate if nobody opens them.

  • See who drives the conversation

    The influencers in your story and how it spread: who posted first, who replied or reposted, and who carried it furthest.

See Qalu at work on your own brand’s coverage in a short session.

Book a demoSee pricing →
The difference is method

Keyword matching alone misses most of the story

Keyword-only toolsQalu
What gets readText that contains the keywordText, text inside images, and speech in video
SentimentA list of positive and negative wordsContext: sarcasm, reported claims and tone toward your brand
DialectsAnything missing from the word list is lostStandard Arabic, the major dialects and English, with translation for the rest
FiguresA count of mentionsNumbers that open the items behind them, with a confidence score
QuestionsKeyword search and filtersPlain-language questions with sourced answers

  • What gets read

    Keyword-only tools

    Text that contains the keyword

    Qalu

    Text, text inside images, and speech in video

  • Sentiment

    Keyword-only tools

    A list of positive and negative words

    Qalu

    Context: sarcasm, reported claims and tone toward your brand

  • Dialects

    Keyword-only tools

    Anything missing from the word list is lost

    Qalu

    Standard Arabic, the major dialects and English, with translation for the rest

  • Figures

    Keyword-only tools

    A count of mentions

    Qalu

    Numbers that open the items behind them, with a confidence score

  • Questions

    Keyword-only tools

    Keyword search and filters

    Qalu

    Plain-language questions with sourced answers

A comparison of two methods, not of particular products.

Reports in your brand

Reports that carry your brand, not ours

Set your identity once and every report follows it: monthly issues, briefs and crisis reports.

  • Your logo, with primary and secondary colors you choose
  • One of four Arabic typefaces: IBM Plex Sans Arabic, Cairo, Tajawal or Noto Kufi Arabic
  • Your own footer and methodology note, with our name left off if you prefer
  • A separate identity for each client on agency accounts
Export as
  • PDF
  • Word
  • PowerPoint
  • Excel
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Monthly report
1–31 October 2026

Brand reputation in October

Items monitored12,480
Net sentiment+18%
Share of voice34%
Corporate Communications · Internal use

Font: IBM Plex Sans ArabicColors: #1d3a6e #d9a441

Sample identities, illustrative data.

Integrations

Works with the tools your team already uses

Alerts land in your team’s channels, and data flows into your dashboards and systems with no copy and paste.

  • SlackAlerts and cases in your team channel
  • Microsoft TeamsA card for every alert in your channel
  • Power BIA live data feed your dashboards refresh
  • ExcelThe same feed, plus item and report exports
  • REST APIYour data in your own systems, by key
  • WebhooksSigned events to any system you run
  • EmailUrgent alerts and the morning report
  • Phone and browser pushAlerts that reach you anywhere
  • CalendarYour publishing calendar as an .ics file
Export formats
  • PDF
  • Word
  • PowerPoint
  • Excel
  • CSV
  • JSON

Your admins manage API keys and webhook addresses on the Integrations & exports page of your account.

Competitor benchmark

Numbers mean more in context

Your brand and its competitors on one scale: same period, same sources, same method.

  1. 01
    Share of voiceEach brand's share of the coverage.
  2. 02
    Reputation indexA score from 0 to 100 you can compare across periods.
  3. 03
    Sources of influenceThe sites and accounts that shape the picture.

Share of voice measures media presence. It is not market share.

Reputation index, weeklyIllustrative data
Your brandCompetitor ACompetitor BCompetitor C
Governance and trust

Every figure has a source. Every action has a record.

  • Every figure leads to the items it was built from.
  • A confidence score for every label, and a log of every correction.
  • A log of every search and export, with who ran it.
  • A usage cap that’s never exceeded without approval.

Coverage

  • Online news sites
  • Public content on X, Facebook, Instagram, TikTok, YouTube, LinkedIn, Threads, Reddit and Bluesky
  • Public Telegram channels you list in a project
  • Public forums and blogs you add to your sources
  • Podcast episodes from their public feeds, turned into text where speech-to-text is switched on
  • Comments and replies on posts
  • Reviews on maps, the App Store and Google Play
  • YouTube transcripts where available, in channel archives and single-video analysis
Not covered yet
  • Print newspapers
  • Television and radio
  • Private groups, accounts and channels, including private Telegram groups
  • Content deleted before it is captured
Pricing

Clear plans at fixed prices

Most popular

Enterprise license

For a single organization managing its reputation, benchmarking against competitors and running its own accounts.

$1,500a month
or $15,000 a year, which saves two months
  • 100,000 items a month from news, posts and comments
  • 10 members, with an optional quota for each
  • All six project types, and benchmarks against five competitors
  • Alerts, cases, reports and presentation mode
Subscribe nowPay annuallyRequest a proposal

Agency license

For agencies that manage the reputation of several clients at once.

From$3,900a month

The final price depends on the number of clients and the quota you need.

  • 300,000 items a month shared across clients
  • A separate workspace for each client, with its own quota and team
  • View-only access for clients, with the number of members set in the contract
  • Reports in the agency's logo and colors, full exports and an API
Subscribe nowRequest a proposal
By card, or by invoice and bank transfer.Plan and credit details →
Questions

Before you decide

Does Qalu analyze images and video?

Yes. It reads the text inside images and describes them, and transcribes and summarizes video when the file is available, then labels them with everything else. This runs within a monthly allowance for each account.

What counts as an item?

Any unique record Qalu collects and saves in your project: a news article, a post, a comment or a review. A duplicate within the same project counts once, anything removed by your filters is not charged, and analysis, reports and exports use none of your quota.

Does the service cover print, television and radio?

Not yet. Qalu covers online news sites, social platforms, comments, map and app store reviews, and YouTube transcripts where available, for channel archives and single-video analysis. Each project shows its coverage clearly.

How does Qalu handle the dialects?

Qalu analyzes text in Modern Standard Arabic and the main dialects, and shows a confidence score on every label. Corrections your team makes in review mode improve future labels.

Does Qalu publish replies on our behalf?

No. It drafts statements, replies and talking points. Nothing is published until your team has reviewed and approved it, and then only from your own accounts.

Who owns the data, and how long is it kept?

Your organization owns its data. It stays in the data vault for the retention period set for your account, and you can export all of it at any time, including when you cancel. The privacy policy gives the details.

How do we pay?

By card for monthly or annual subscriptions and for extra credit, or by invoice and bank transfer for organizations that need a contract or a purchase order.

Know what’s said about your brand before it reaches you

In a short session we show Qalu on your own brand: news, posts, images and video, alerts, and reports in your identity.

Book a demoRequest a quote